How Does Your Business Signage Work?

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Whether you are running a retail store or a food business, the sign or logo of your company plays a key role to attract new customers and spread brand awareness. Highway food-chains, fashion brands, furniture stores, insurance groups, travel agencies all started out with just a brand name and a sign. Their customer loyalty and growth potential goes hand-in-hand with the creativity and innovation of their signage. Just think of your favorite new waffle café or new gym in your area, and how you managed to be their repetitive customer even though it’s about 5 minutes’ drive from your place. Most probably you were first attracted by the company’s sign or illuminated billboard and later on you could not help but think about visiting next time. That’s how powerful a brand’s signage is.


If you are starting out a new small business or already running a business but it has not proven to be much successful. Chances are, your business signage doesn’t correlate with your goals and services. For example, an Australian institute’s stall at an international education fair might have better results if it has a kangaroo on its sign or logo. Anyone interested to pursue their education in Australia would spot the stall from a far distance.

Similarly, if you have an attractive signage installed over you entire car fleet anywhere they go people would notice them and the sign of your business would remain in their subconscious. You want to have a clear understanding of your target audience’s age group, gender, and origin. That is why it is recommended to let the experts handle this important step of your business advertising. Total Sign Co, a sign service located in Perth has been working in this field for more than two decades. Make sure to check out their official website and get started today.